Which demographics do you target with your product? Be as specific as possible; the smaller your audience, the better you can optimize the value for that audience. It's best to start in a very small niche. You can always broaden your audience later.

Think of your target audience. How does your product make their world better? What problem does it solve?

Your product needs a catchy name that is easily remembered. Take the above aspects into account and consider the following aspects when looking for a name:

• Easy to speak out / easy to recognize when spoken
• Easy to be read / written down
• Not already used for a similar product
• Does not raise negative associations